Handcrafted, destination-inspired fragrances and candles made with simple, nontoxic ingredients.

SCENTS THAT TRANSCEND

At Maven Theory we thoughtfully create luxury fragrances and candles inspired by the aromas and feelings of a location, transporting you beyond time and place. Our products are handmade in small batches using only safe, effective, and eco-friendly materials. Additionally, a portion of every purchase supports a locally-run organization in the area that inspired the fragrance.

We invite you to explore our new Voyage Collection and escape to new places or revisit old favorites. 

Your journey awaits.

ESCAPE THE HERE AND NOW

ESCAPE THE HERE AND NOW

The voyage collection

Immersing you in mystical desert sunsets, pool-lounging vacays, and nostalgic Mary-J memories, these handcrafted fragrances will take you on a voyage outside of your current realm. 

TAKE THE DAMN  TRIP:

A Commitment to Environmental and Social Responsibility

Local customer refills

Local Customers: Bring back your empty vessel in exchange for a new, discounted candle. Continue with your go-to or try something new!

Small BUSINESS Subscriptions

Local Businesses: Sign up for our subscription service to regularly receive candles and hand soap with discounted refills for your space.

Grassroots community support

Every purchase you make directly contributes to a grassroots organization serving the local community in the area that inspired the fragrance.

Meet your Guides

Bethany is the founder of Maven Made, a natural skincare and fragrance brand established in 2014. And Meg is the founder of Sun Theory, a small-batch, eco-friendly candle brand founded in 2018. 

In October 2022, we started sharing a studio space, which sparked conversations about co-creating a luxury fragrance and candle brand inspired by our love of travel and favorite destinations. After years of doing our own thing, the collaborative process felt incredibly natural and aligned, as we came together to create the destination-inspired collection of our dreams.

We’re so grateful to share our intentionally-crafted, personally-loved products with you.

Thank you for embarking on this journey with us. 

We’re Bethany and Meg, the creators of Maven Theory. 

  • "Everything is incredible, from the smells and quality you can't go wrong. One other thing I love so much is they really care about their products, customers and community."

    —Veronika

  • The candle smells incredible. The smell was able to linger in the room for some time even after the candle was blown out. These are quality, luxurious candles and i would recommend them to just about anyone!

    Asheville Fan

  • I have never experienced a candle that made me feel mystical and powerful until i started burning joshua tree. I was instantly transported to a destination i have never been to. the fragrance lingered from room-to-room and lasted forever. I am usually sensitive to most fragrances, and this aroma is well balanced and pleasing to the senses. This candle is now apart of my home ritual.

    -Krystle

  • My clients loved the smell! Everyone commented on how bright and fresh the scent was. I enjoyed the fact that the scent was not overpowering, but just the perfect amount of aroma.

    -Palm Springs Lover

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