The Journey Begins
We're Bethany and Meg, vegetarian Virgos who love horror movies. Weird, but true.
Bethany is the founder of Maven Made, a natural skincare and fragrance brand established in 2014, and Meg is the founder of Sun Theory, a small-batch, eco-friendly candle brand founded in 2018.
We first met in January 2019 while vending at a Vegan Action event, and since then our paths have continued to intertwine.
In 2021, Maven Made introduced The Voyage Collection, a series of wearable fragrances that captured the essence of beloved travel destinations. Later, in October 2022, we began sharing a studio space, which sparked conversations about expanding The Voyage Collection to include a line of eco-conscious candles, inspired by the candles Meg had been crafting for Sun Theory. This expansion wasn't just about adding a new product; it was about co-creating a fresh brand that combined our individual crafts and shared passions.
With aligned values of using high-quality, nontoxic ingredients and engaging in intentional, transparent practices that encourage environmental and social responsibility, our collaboration was natural from the start.
We created Maven Theory to offer handmade, luxury fragrances and candles that prioritize environmental and social responsibility, without compromising on style or experience. Whether you’re looking to create a warm and inviting atmosphere, relive a special memory, feel confident with a signature scent, or make someone feel cared for with a thoughtful gift, these moments have depth and encourage connection. That's why we promise to provide the highest possible value (heyy, larger-than-normal luxe candle sizes and nontoxic fragrances that last), to communicate with honesty and transparency, and to show our genuine appreciation for your support.
We're thrilled to co-create a project that combines the best parts of our skills and original brands and excited to share our lovingly-handcrafted products with you.
Thank you for joining us on this journey.
OUR PATH
OUR PATH
2014
Maven Made Founded
2018
Sun Theory Founded
2019
Bethany and Meg Meet Vending At a Vegan Action Event
2020
Maven Made Signed Lease for Downtown, Richmond Studio
2021
Maven Made Launched The Voyage Collection Wearable Fragrance Line
2022
Maven Made and Sun Theory Began Sharing Studio Space
2023
Maven Theory Founded
FREQUENTLY ASKED QUESTIONS
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Our wearable fragrances are made with fractionated coconut oil, organic and vegan sugar cane alcohol, and a blend of fragrance and essential oils that are vegan, toxin-free, phthalate-free, mutagen-free, cruelty-free, and carcinogen-free.
Our candles are made with 100% soy wax produced from US grown soybeans, cotton wicks, and a blend of fragrance and essential oils that are vegan, toxin-free, phthalate-free, mutagen-free, cruelty-free, and carcinogen-free.
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Our new shop is located at 4028 MacArthur Ave in Richmond’s Northside (store hours here). You can shop online or at these fine retailers.
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The perfect candle experience is a combination of high-quality ingredients, a careful production process, and intentional candle care practices. Here are a few tips to ensure a long-lasting, optimal burn.
Trim the wicks: Keeping your wicks trimmed allows your candles to burn longer, cleaner, stronger and safely. Before each burn, trim the wick to about ¼”.
Let the wax pool: Each time you burn your candle, allow the entire top layer to become a fragrant pool of liquid wax to get the biggest, boldest scent possible. This is important not only to get the strongest scent, but also to prevent your candle from tunneling.
Do not burn for more than 4 hours: We highly recommend that candles be extinguished after burning for 4 hours, allowed to cool for at least 2 hours, and then trimmed before relighting. This is not only an important safety precaution, but important for the longevity and quality of your candle.
Burn safely: Always burn your candle on a heat resistant surface, keep it out of drafts, and never leave it unattended while lit.
Discontinue use when 1/4” of wax remains: Once the majority of the wax has been consumed, the flame will heat the container making the bottom of the jar hot. To prevent possible heat damage to your container and surface, stop burning after only 1/4" of your candle is left.
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The refill program is offered locally in Richmond, VA to customers who purchase the full size 10oz candles. Receive 10% off your new candle when you bring back your old one to be sanitized and reused. You must be able to drop off your empty vessel(s) to our studio located in downtown Richmond. Once you finish burning your candle, simply bring back the empty vessel to the studio to swap out for a NEW discounted 10oz candle (10% off!) of your choice! Choose the same fragrance or try a new one!
Pro-Tip: Skip the wait and place your refill order online to pay in advance and have your new candle ready for pickup at the studio!
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If you’re interested in carrying Maven Theory products please check out our wholesale catalog from our Faire brand page here or email hello@maventheory.co with any questions or to discuss details and place your order outside of the Faire platform.
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We offer 10% off your first order when you subscribe to our newsletter, 10% off your new candle when you bring back your old one to be sanitized and reused, free shipping on orders over $150, and a bulk discount when ordering 15 or more of the same item (details below).
We've carefully set our prices to reflect the high-quality of our ingredients and materials and to ensure the greatest value for you. We don't offer discounts outside of the circumstances listed above because you’re already getting the best price possible!
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If you're interested in ordering 15 or more of the same item, we would love to work with you and offer a bulk discount! Please browse our online store to see which products pique your interest, and then email us at hello@maventheory.co with the following information: your budget, estimated number of items, ideal in-hand date, and any questions you might have.
If you want to just talk about options, we’re here for that, too!
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Yes! Please your order online and select the pick up option during checkout. We will email you when your order is ready for pick up.
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We offer free shipping for orders over $150. Shipping rates are based on the weight of your order and the shipping destination. Rates are calculated during online checkout.
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Currently we ship in the US. While international shipping is not a standard option during checkout, we're always open to see if we can get an order to you! Please email us at hello@maventheory.co with your shipping address and items and we’ll retrieve international shipping rates.
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We ship orders throughout the week and work hard to process and send them out as quickly as possible. Please allow up to 5 business days for your order to be processed and shipped. During the holiday season, shipping may take up to 2 weeks.
You will receive a confirmation email once it ships with a tracking code. Due to the state of the overworked shipping system, we cannot guarantee shipments
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We accept any returns/exchanges on unused products that are in their original packaging and in a resellable condition 30 days after purchase.
You can return unused products to the studio during open hours. If shipping back your return, you are responsible for the original shipping charges to you.
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As a small business creating products inspired by travel destinations, we want to practice and encourage responsible tourism and not solely profit off the likeness of these areas. 2% of each fragrance and candle purchase is reallocated to carefully-vetted, locally-run organizations that serve the communities in each of the respective destinations.
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We provide donations on a quarterly basis.
STOCKISTS
Find our products near you!
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